Unlock the Power of Podcast Advertising in Fayetteville
Podcasts are experiencing enormous growth as people shift to digital listening, often moving away from traditional radio and television. There are millions of podcast shows worldwide, covering a range of topics from automotive and adventure to fashion and culture. Sports podcasts and interviews are very popular, as are investigative journalism and true crime.
Advertising on podcasts is a savvy way to get your brand’s message to your target audience. Listeners are already engaged with the show and often feel trust and affinity with the host. Not only does Beasley Media Group have an exclusive podcast network you can advertise on, but we can also help you get your ad on other podcast shows that align with your brand’s mission, vision and message.
The Beasley Podcast Network
In 2023, Beasley Media Group launched a partnership with KMG Networks for its Podcast Radio US banner. Podcast Radio US currently has four stations: Podcast Radio Carolinas, Podcast Radio Detroit, Podcast Radio Southwest Florida and Podcast Radio Tampa.
Beasley Media Group’s chief content officer, Justin Chase, said, “Podcast Radio is an idea that [CEO] Caroline Beasley and our team have been thinking about and researching for years, and we’re excited to be the first to launch this format in the United States.”
Podcast Radio US offers segments on entertainment, pop culture, history, sports, interviews, music and comedy, and plans to add more platforms. Podcast Radio US has live, well-known hosts with dynamic personalities, such as former KROQ-FM Los Angeles co-host and Radio Hall of Famer, Gene “Bean” Baxter. You can also listen to podcast shows from audio publishers such as TedTalk, Wondery, Evergreen, Corus and more.
Allow our team at Beasley Media Group to get your ads onto our Podcast Radio Carolinas network to build your Fayetteville business’s brand awareness.
Why You Should Consider Podcast Advertising
Many start-up companies, such as Squarespace and Blue Apron, were early users of podcast advertising, using it to generate leads. Today, they are successful businesses with massive revenues.
According to a podcast advertising revenue study conducted by the Interactive Advertising Bureau, the podcast advertising industry is projected to reach $2.6 billion by 2026. Edison Research found that about 47% of Americans of all ages listen to podcasts. Podcast advertising gives you an enormous opportunity to build up your Fayetteville business.
Format Options
You can choose where to place your ad within a podcast and how it will be presented. The main types of formats for ad placement are:
Preroll Ads
These are ads placed before the show begins. People sitting down to listen to the show often engage with these ads as they are already in listening mode.
Midroll Ads
These ads are placed in the middle of the podcast episode. The host usually places the ad naturally within the podcast where it won’t cause too much disruption.
Postroll Ads
These ads are placed after the completion of the show. Postroll ad placement has its challenges, as listeners may not stick around to hear the ad.
In addition to ad placement...
you have the option of how you want your podcast ad presented, including:
Host-Read Ads
These are very effective. The host reads the ad live during the podcast episode. Host-read ads build trust and have a natural, organic feel that can be highly engaging.
Prerecorded Ads
Prerecorded ads often have a more professional tone to them. They are well scripted and read by high-quality voice talent. These ads are inserted into the podcast at a specified time.
Curating effective podcast advertisements requires experienced copywriters to write engaging content. If your Fayetteville business decides on a prerecorded ad, our team at Beasley Media Group has top-notch voice talent and dedicated copywriters who can help.
A Creative Approach
Because of the podcast format, advertising can be flexible and creative. We can craft engaging content to prerecord or for the host to read. With podcast advertising, we often weave the ad into the tone of the host’s storytelling style so it feels natural. We use dynamic ad insertion to attach your ads in specific pre-, mid-, or postroll time spots for optimum effectiveness. Or we can use baked-in ads that remain embedded in the podcast. Anytime a listener returns to that episode, they will hear the ad.
Attribution Methods
Our team at Beasley Media Group uses attribution methods to measure the effectiveness of podcast ad campaigns. Foot traffic attribution measures how many listeners visit a storefront as a result of a digital podcast ad. We measure digital attribution by analyzing listener touchpoints, conversions and lead generation. These measurements and attribution methods allow us to adjust the ad campaign to obtain an effective return on investment.
Creative and Production Services
Need help crafting the perfect ad? No problem. Our in-house production team offers everything you need to convey your brand's tone and messaging. Here's a bit more detail:
Scriptwriting:
We work closely with you to create a script that communicates your message. If you want a serious tone or a fun, conversational style, our writers can change the content to match your brand voice.
Professional voiceovers:
We take care of the editing to ensure a professional and polished end result.
Audio editing and sound design:
Build recognition with consistent messaging across platforms.
Custom jingles and music beds
Adding unique jingles can make your ad more memorable. Our audio experts will create music that fits your brand's unique personality.
Explore Our Podcast Network
We’re very excited about the robust advertising opportunities our podcast network can offer business owners in Fayetteville, North Carolina. Podcasts are a huge hit, with celebrities, sports stars and notable online personalities hosting shows ranging from fashion to politics. Don’t miss out on the opportunity to showcase your business through podcast advertising.
Contact Beasley Media Group to learn more about our advertising and marketing solutions and get our podcast advertising rates. We look forward to helping boost your business with podcast advertising through Podcast Radio US and other sponsorship opportunities.