Promote Your Fayetteville Business With Display Advertising From Beasley Media Group
From the banner ads of the 1990s to the dynamic ads seen on today’s websites, display advertising is an ever-evolving marketing tool. It’s also becoming increasingly popular, and experts predict companies will spend over $78 billion on display advertising in 2026.
With so many businesses choosing to create display ads, you need a fresh approach and clever strategies that cut through. Collaborating with our team at Beasley Media Group can help you elevate your company above the digital noise.
What Is Display Advertising?
Display advertising is an umbrella term for marketing materials that use visuals, such as images and text, to promote a brand digitally. These ads are on websites, social media platforms and mobile apps.
The Evolution of Display Advertising
Due to new technologies and shifting consumer tastes, display ads have changed over time. While some advertisers still use classic techniques, new trends have helped companies launch innovative marketing campaigns.
Display advertising started in 1994 with simple text and image banner ads. In the late 1990s, advertisers began to add animation and videos to their display ads to make them more engaging.
The social media revolution of the 2000s gave businesses new places to advertise and new ways to target specific demographics. Social media has helped companies promote their display ads and target users based on characteristics such as age or location.
Trends influencing display advertising today include:
Native & Contextual Advertising
Display ads that match the look and feel of the site—and relate to surrounding content—create a seamless, relevant user experience.
AR/VR Experiences
Augmented and virtual reality technologies offer immersive ways for consumers to interact with brands.
AI & Automation
Artificial intelligence analyzes data to automate ad placements and predict consumer behavior more effectively.
First-Party Data Personalization
Directly collected consumer data enables personalized marketing without sacrificing user privacy.
Short-Form Video Content
Bite-sized videos, inspired by platforms like TikTok and Instagram Reels, cater to shifting viewer preferences.
Programmatic Advertising
Algorithms optimize ad buying to reach the right audiences at the right moments.
How Can Display Advertising Benefit Your Business?
Promoting your Fayetteville business with display advertising can boost your reach and performance in many ways.
Create a Strong, Consistent Brand Image
A display ad's visuals help create a strong image that consumers learn to associate with your brand. Consistently using elements such as color, typeface and imagery in your campaigns across various channels builds awareness of your business.
Encourage Conversions
Good display advertising encourages people to act. Someone might click your ad to learn more about your products, enter a competition on your website or sign up for your mailing list. Even if a consumer doesn't want to purchase anything right away, your display ad can encourage them to consider your business later when they're in the market for your goods or services.
Reach Your Ideal Customers
Modern targeted display campaigns help your ads reach the most relevant audience. You can use display ads to attract customers with certain profiles or put your ads on websites with related content. There are also special types of targeted display ads you can try, such as:
- Retargeting Advertising: Helps past customers reconnect and consider your business again
- Sequential Advertising: Shows viewers an ordered series of ads that tell a story to encourage connection and conversion over time
Expand Your Reach
Display advertising promotes your business beyond its current digital footprint by placing your ads in front of various audiences to expand your network reach and hopefully attract new customers.
Track, Analyze and Improve for Better Performance
As display advertising is digital, you can track its performance. Assessing key performance indicators, such as click-through rates and conversions, can help you understand how people are interacting with your campaign. Our team at Beasley Media Group can use this information to adjust your strategy and improve future campaigns.
Why Team Up With Beasley Media Group for Display Advertising Success?
With so many affordable online advertising tools, you may wonder if it’s worth hiring us.
However, the saying about getting what you pay for remains true. Online tools can create basic display ads, but they rarely impress and engage people the way professional ads do.
Our full-service digital marketing agency has decades of experience creating display ads. We know how to design display ads that convert, and our team understands the complexities of advanced targeting strategies to ensure you’re targeting the right people.
Our team at Beasley takes the time to get to know your business so we can create a customized ad campaign that suits your message and goals. We also carefully research placement options to choose platforms with site profiles that align with your target demographics.
At Beasley Media Group, we offer our clients much more than access to our digital marketing team. When you partner with us, you benefit from our multiplatform media company. We’re home to an extensive portfolio of radio stations, podcasts and websites and can position your ads in front of our Fayetteville audience and beyond to increase your reach and improve your results.
Launch Your Display Campaign With Us at Beasley Media Group
Whether you’re new to display advertising or want to take your marketing strategy to the next level, our team at Beasley Media Group can help you succeed. Contact us today to view display ad options and learn more about what our full-service digital media agency can offer you.