Digital-Out-Of-Home Advertising With Beasley Media Group
Take your business marketing efforts to the next level with our DOOH advertising services. A modern alternative to traditional billboards, our digital out-of-home advertising can help you reach more customers.
What Is Digital Out-of-Home Advertising?
Digital out-of-home (DOOH) advertising is digital marketing displayed in public spaces outside your home. DOOH advertisements may feature animated visual, high-resolution video, audio and dynamic HTML5 content. You may see this kind of advertising on digital billboards and LED screens in various locations, including the following:
retail stores & shopping malls
Elevators
subway & train stations
highways & major streets
How Can DOOH Advertising Benefit Your Business?
DOOH advertising builds on the legacy of traditional out-of-home advertising, offering all the benefits of this marketing medium with some brand-new advantages. Your business may launch a digital out-of-home advertising campaign for various reasons.
It Can Help You Target Local Consumers
Major advertising companies often have national or global networks of OOH advertising space they sell to consumers. If you want to target consumers in Fayetteville, you can advertise in this local network. If you want to expand your audience reach, you can advertise in several digital location networks with tailored messaging for each area.
It Can Help You Get Noticed
People have grown so used to the constant barrage of ads when surfing the internet or checking emails that some have become desensitized to them. Since OOH advertisements appear in spaces that aren’t as crowded with marketing messages, they tend to make a bigger impact.
Studies show that 88% of American adults notice OOH advertisements. Almost 80% also recall engaging with an OOH ad in the previous 60 days.
It Can Help You Attract Attention
Digital out-of-home advertising provides a much larger area to promote your company than any other marketing platform. This bigger format allows you to execute ideas that wouldn't be possible in a display ad shown on a mobile app. Partnering with an experienced marketing agency, such as Beasley Media Group, can help you make the most of this space for maximum impact.
It Can Form an Intimate Connection With Consumers
Contemporary DOOH advertising platforms have built-in data sensors that may trigger playback in certain conditions, such as when someone stops in front of the display. Their responsive design helps consumers feel like you're speaking directly to them. This experience is more intimate than most other advertising formats and may encourage conversions and loyalty.
It Helps You Advertise Without Interruptions
Although advances in technology have provided new marketing avenues, they've also helped consumers avoid your marketing messages. Digital out-of-home advertising is one of the few marketing platforms that can always run continuously.
Consumers can't skip your DOOH advertisements, use software to block them or change the channel. This means that your message reaches its target audience as you intended.
It Encourages Action
Studies show that 76% of people who recently saw a DOOH marketing display used a mobile device to learn more about an advertised product, and 51% used a mobile phone to research the business. Approximately 43% made an online purchase after viewing the ad.
Data Analytics Can Increase Ad Efficacy
Programmatic transacting uses data analytics to trigger a digital out-of-home ad slot purchase under certain conditions. This allows you to show different DOOH ads at different times of the day to reflect likely customer purchases. For example, a diner may show ads for coffee in the morning and meal options in the evening.
More complex options can help you show the most relevant ads for different weather conditions or certain age groups when live audience information shows that demographic is in the majority. Since programmatic transacting is automated, once you set it up, you can focus on other elements of your business.
It Can Complement Other Elements of a Multichannel Campaign
Modern advertising aims to engage consumers and tell a unified story across a range of platforms with multiple screens. DOOH can help you tap into this trend by presenting another screen-based ad to complement those consumers see on their laptops, cell phones and television screens. Research shows that combining OOH advertising with other marketing formats can increase your reach by as much as 100%.
Why Trust Beasley Media Group For Your DOOH Advertising Solutions?
Digital out-of-home advertising is an emerging marketing tool with endless possibilities for your business. At Beasley Media Group, we understand this technology and the customization options that can help propel your company forward.
Our advertising experts take the time to understand your business and marketing goals. We can then create a DOOH advertising campaign tailored to your specific requirements. We offer a range of format options and creative specifications to ensure your campaign matches your needs.
As a full-service digital marketing agency, we can build a multichannel advertising strategy that incorporates both DOOH and other types of digital advertising. We understand how to create a cohesive campaign with clear messaging and strong branding to improve awareness of your business and increase conversions.
Browse our case studies and see how our agency has helped other businesses attract new customers, boost their online sales and increase social engagement. Regardless of your marketing goals, you’ll achieve them with Beasley Media Group on your side.
Team Up With Beasley Media Group For Your DOOH Advertising Campaign
Plan your digital out-of-home campaign with the experts from Beasley Media Group. Our full-service marketing team can develop engaging DOOH advertisements for your business and place them in Fayetteville locations frequented by your customers. To learn more about our digital out-of-home services, contact us online or call us at 800-206-0088.