Connected TV and Over-The-Top Advertising Solutions in Fayetteville
Connected TV and over-the-top services have revolutionized media consumption, offering viewers access to a broad range of on-demand video content. Businesses in Fayetteville can leverage the popularity of CTV/OTT to grab the attention of prospective customers through ads.
However, CTV advertising isn’t a walk in the park, as advertisers must contend with fragmentation, privacy regulations and ad fatigue to reach prospects with precision. When you partner with us at Beasley Media Group, we can help your brand develop personalized ad experiences.
CTV/OTT Audience Size and Demographics
The CTV/OTT audience continues to grow exponentially nationwide. According to a Statista survey, 88% of American households own a CTV device, and seven in 10 U.S. viewers watch on-demand video content via CTV. Cord-cutters have outnumbered cable TV subscribers by a wide margin, creating fantastic opportunities for streaming TV advertising.
CTV viewership is highest among Generation Z and millennials, accounting for 110 million users. Over 80% of U.S. viewers between the ages of 13 and 18 watch content via CTV. Additionally, 62.6 million millennials stream content on CTV, according to Statista. While older generations account for half this amount, the numbers look promising for anyone seeking to reach and engage potential consumers through CTV.
Other intriguing statistics on CTV/OTT audience size and demographics include:
The average CTV media consumption among American adults is 124 minutes daily
Projections indicate that 70% of the U.S. population will be CTV users by 2026.
CTV ad spending will increase by 13.8% in 2025, ranking first in ad budget growth.
Most CTV/OTT ads can’t be skipped, resulting in a 98% ad completion rate.
Targeting Capabilities
While CTV/OTT offers exceptional digital marketing opportunities, reaching your target audience in Fayetteville can be challenging. Fragmentation is one of the most significant obstacles to efficient streaming TV advertising. Viewers access on-demand content across diverse platforms and devices, making it difficult to reach a unified audience.
Our OTT ad agency in Fayetteville offers innovative targeting solutions to help your company reach the right audience. At Beasley Media Group, we employ proven approaches to CTV advertising to ensure accurate targeting. Here are some of our targeting options.
Behavioral Targeting
Your CTV ads should align with changing consumer trends to deliver solid results. Behavioral targeting focuses on viewing behavior. We partner with stakeholders to analyze consumer habits and produce relevant ads based on their viewership or app usage.
Demographic Targeting
Demographic targeting is an effective strategy for reaching distinct groups based on age, gender or marital status. This method allows businesses to reach predefined audiences for solid results. Our team at Beasley can help you create audience profiles according to their demographics for precise targeting.
Geographic Targeting
You can now reach your target audience based on location. Geographic targeting allows brands to reach and engage viewers by address. This strategy displays ads to CTV users according to their ZIP codes. We use third-party data to identify your target audience and expand your reach in specific areas.
Cross-Device Targeting
What's great about CTV/OTT is that viewers can watch their favorite videos on a smart TV, tablet or smartphone. Cross-device targeting creates personalized ad experiences, allowing companies to engage prospects across diverse platforms. At Beasley, our team uses first- and third-party data to collect critical consumer insights before crafting relevant ads for various connected devices.
Contextual Targeting
We can help you reach your target audience based on their preferred network and favorite content. Contextual targeting analyzes a viewer's CTV consumption to display relevant ads. This method doesn't rely on a viewer's past online behavior or third-party data.
Ad Format Options
The CTV advertising format you choose can influence your campaign performance. Our in-stream ads come in diverse formats to help your company leverage the committed CTV viewership. The most popular ad formats are:
- Preroll: Before the streaming begins, these CTV/OTT ads are shown. They have a high engagement rate since they appear a few seconds before the requested video content starts.
- Midroll: Appearing midway during streaming, these ads leverage the viewer’s invested attention. They last 15 to 30 seconds, making them effective since they don’t disrupt the viewer’s experience.
- Postroll: These ads pop up a few seconds before the end of a streaming session or after the video ends. They’re nondisruptive and seek to engage the viewer after they finish watching the content.
- Companion ads: These CTV ads are visible at the top or bottom of the video content. They’re static and feature graphic elements to boost brand exposure.
Know the Numbers
Measurement &
Attribution
Tracking your CTV advertising performance helps make your marketing campaign more effective. Attribution measures consumer actions based on your marketing efforts. According to a Comscore report, 89% of CTV ads use verified user identifiers to measure conversions.
At Beasley Media Group, we use advanced analytics to track engagement through user IDs and viewership data to measure CTV ad performance. We also employ various attribution models, such as website traffic, store visits and consumer interactions, to evaluate ad performance.
Integration With Other Beasley Platforms
Our marketing experts at Beasley can integrate your streaming TV advertising campaign with other digital services to deliver desirable results. Some of our marketing solutions include social media, search services and audio marketing. Since CTV is about on-demand video content, we can combine display advertising with video marketing to reach a broader audience.
We’re experts in service integration, helping Fayetteville businesses save time and money while building brand awareness. With our flexible digital solutions, you can count on us to deliver remarkable CTV/OTT advertising results.
Launch Your CTV Campaign in Fayetteville
With many cord-cutters shifting to CTV and OTT, running a streaming advertising campaign can help your business gain the exposure it deserves. While CTV campaigns can experience several obstacles, our reputable OTT ad agency can develop an effective ad campaign.
At Beasley Media Group, our expert marketers have the tools and experience to help you launch an effective CTV campaign in Fayetteville and beyond. Contact us now to learn more about our CTV advertising services and get your custom CTV/OTT pricing in Fayetteville.