Enhance Customer Connections With Newsletter Advertising

From humble beginnings in 1971, email has become one of the world’s most popular forms of communication. There are currently approximately 4.6 billion email users worldwide.

Most email users check their inboxes several times every day. This provides plenty of opportunities for your Fayetteville business to connect with consumers through email marketing and newsletter advertising.

What Is Newsletter Advertising?

Newsletter advertising is an umbrella term for any marketing through the bulletins businesses and organizations regularly send to their communities.

Newsletters were traditionally printed and physically distributed, but now digital e-newsletters sent via email are much more common. Newsletter advertising refers to both traditional print and email marketing.

The two main formats of newsletter advertising include the following:

Private Publishing

Publishing your own custom dedicated newsletter

Does Newsletter Advertising Matter?

With so many digital media platforms vying for our attention, is email marketing worth investing in? The answer is an undeniable yes. Email remains one of the highest-performing digital marketing channels for return on investment.

As organic social media reach plummets and ad costs skyrocket, email is one of the most cost-effective advertising tools you can add to your arsenal. Here are some newsletter advertising examples and stats:

On average, email marketing returns $36 for every $1 businesses spend promoting their products and services.
In the United States, Canada and the United Kingdom, 53% of small businesses say email marketing is their number one strategy for finding and retaining customers.
A total of 88% of people check their emails daily.
We guarantee a 10% open rate on every email marketing campaign.

When crafting the perfect newsletter advertisement, examples help, but they pale compared to the experience you’ll get when you work with our Tampa team.

Why Publish a Custom Dedicated Newsletter?

Publishing a custom dedicated newsletter lets you share important information about your Fayetteville business directly with subscribers. These people may be current customers, previous clients or others who’ve shown an interest in your business. Sharing information via a newsletter can benefit your business in several ways.

Create a Loyal Community

Newsletters let you share information with a select group. Unlike many advertising formats, newsletters are an opt-in marketing medium that reaches only the people who want to hear your message.

The exclusivity of newsletter advertising can help subscribers feel more connected to your business. You can maximize this benefit by sharing information that’s valuable to consumers, including the following:

Keep Your Business in Consumers' Minds

Every time you release a newsletter, your business moves to the forefront of your recipients’ minds. These recurrent prompts can help consumers remember and consider your brand when they’re considering their next purchase.

Personalize Your Marketing Message

The digital format of e-newsletters allows you to customize them to be more appealing and relevant to your subscribers. Since personalization can increase your revenue by up to 15%, it’s worth taking the time to create unique newsletters, which can be as simple as adding your recipient’s name. By understanding your subscriber demographics, you can use email segmentation to send newsletters with relevant information that make your customers feel seen.

Easily Measure Their Performance

Unlike traditional newsletters, e-newsletters allow you to monitor recipient actions. Some valuable engagement metrics you can collect using e-newsletters include the following:

Ideally, you want high open, click-through, conversion and growth rates, and low bounce and unsubscribe rates. You can track whether your e-newsletters are achieving this and make changes to improve their performance.

What Types of Newsletters Can I Send With Beasley?

Whether you’re looking for a targeted email marketing solution to reach a specific niche of Fayetteville residents or an omnichannel approach that bridges your various advertisements, we’ve got you covered. Our newsletter and email marketing solutions include:

Custom Newsletters

Send our subscribers a full-length sponsored email completely dedicated to your brand.

Newsletter Sponsorships

Take out a premium placement in one of our high-engagement newsletters to showcase your business.

Promotional and
Event Emails

Share limited-time offers, promote your next event or make a splash with a product launch.

Why Sponsor Another Organization's Newsletter?

Sponsoring another organization’s newsletter can be an effective marketing strategy. Depending on the sponsorship terms, the organization may publish the following content in exchange for your contribution:

Your business name
An advertisement
An exclusive offer for readers
Longer sponsored content, such as an article about the business

Sponsoring another organization’s newsletter offers various advantages.

Directly Reach a New Audience

Sponsoring another organization’s newsletter directly promotes your brand to their followers. Since many of their subscribers may be new to your brand, this strategy is a great way to increase awareness of your company.

Consider your sponsorship carefully to align yourself with the right organization to reach your desired demographic. If you want to reach customers in Fayetteville, you may sponsor the newsletter of a local radio station such as Sunny 94.3 FM.

Directly Reach a Niche Audience

Sponsoring a newsletter helps you easily reach a niche audience. You can sponsor a Fayetteville organization focused on line dancing, reading, meditation or hiking to reach locals with these interests. Consider the interests of people who buy your products and services to find the right fit.

Increase Goodwill Toward Your Business

Sponsoring an organization's newsletter provides them with funds that they can use for a good cause. For example, if you sponsor a local sporting team's newsletter, they may use the money to pay for uniforms and equipment. When locals in Fayetteville see your name attached to the nonprofit, they're more likely to have a positive view of your business and your commitment to uplifting your community.

Easy To Create and Implement

Sponsoring another organization's newsletter is the easiest option because you don't need to worry about content creation or distribution. You may be able to repurpose or adapt an existing advertisement for placement in the sponsored newsletter.

What's included in

Newsletter Advertising Services

The best part about working with us is that we do the heavy lifting for you. From copywriting to newsletter design, we’ll ensure your next email blast looks polished and professional. Our newsletter advertising services include:

A/B testing to optimize for the best email copy, subject lines and calls to action
Eye-catching images and interactive elements to boost engagement
Performance benchmarks, such as average open rate, click-through rate and conversion rate

Plus, we’ll ensure your newsletter content is fully optimized with a mobile-first design so it looks beautiful across desktops, smartphones and tablets.

Why Partner With the Beasley Media Group?

If terms such as email segmentation and engagement metrics sound overwhelming, don’t worry. Beasley Media Group is a full-service digital marketing agency that understands how to apply these concepts to create and implement robust newsletter advertising campaigns.

We complement our high-end design services with thorough testing strategies that increase the chances of campaign success. We take care of the technicalities so you can focus on running your business and reaping the rewards.

Our commitment to you doesn’t stop after launching your newsletter campaign. We analyze its results against key performance benchmarks to ensure it meets your objectives. When we identify areas for improvement, we’ll make changes so that your future newsletters achieve maximum impact.

When you partner with us, you benefit from our extensive digital portfolio of radio stations, podcasts and websites in Fayetteville and other major markets around the country. We can integrate your newsletter advertising with our established network of Beasley platforms for the best results.

Get Newsletter Advertising Right With Beasley Media Group

At Beasley Media Group, we can help you make the most of your newsletter advertising and maximize the return on your marketing investment. Benefit from our extensive marketing experience and leading network of digital platforms to reach consumers in Fayetteville and beyond. Contact us online to learn more about our newsletter creation services or newsletter sponsorship rates.