Fayetteville — Streaming Audio
Enhance Your Fayetteville Business With Streaming Audio
Streaming audio is taking over in popularity from traditional terrestrial-based radio and is accessible on any device connected to the internet such as a computer, laptop, tablet or smartphone. Instead of tuning into your favorite radio station or downloading music onto a file, you can stream music, podcasts or talk shows on demand when you want to listen to it.
Well-known audio streaming platforms include Spotify, SiriusXM, Apple Music, Amazon Music, Pandora, iHeart Radio, Internet Radio and YouTube, with more expected to emerge as the popularity of this sound format increases.
As a business owner in Fayetteville, North Carolina, adding digital radio advertising to your marketing campaign is a smart choice. You have a huge audience, with 76% of Americans over 12 years old streaming audio at least 4.5 hours a day. When you partner with Beasley Media Group for your dedicated ad agency, we will help you strategize and implement streaming audio ads to help boost brand awareness and revenue for your Fayetteville business.
The Benefits of Streaming Audio Ads
Since audio streaming includes music, podcasts, audiobooks, news talk and live events, you have unlimited access to various advertising platforms. Digital radio advertising allows you to target a specific audience for the product or service you provide. You can tailor your content and voice talent to their needs, offering a solution they’re looking for.
Our experienced team of digital advertisers at Beasley Media Group will work with your marketing team to create the perfect ad strategy for your target audience to increase your website traffic and sales.
Targeting Capabilities
Although digital audio ads can effectively target a specific audience, the process and choice of platform can be daunting, especially if you’re focused on running your business. Our team studies the demographics that best fit your product and service. We evaluate their engagement behavior, listening trends, platform choices and audio streaming preferences.
Audio streaming increases the likelihood that your message will reach your audience when they’re most receptive, enhancing the probability that they’ll take action. When you understand the targeting capabilities, you can deliver a personalized ad to the right audience with relevant ads that don’t feel like an invasion of their privacy.
Behavioral Targeting
Behavioral targeting focuses on prospective clients based on their online habits, download history and purchase patterns. Understanding consumer behaviors and personalities helps you create customized audio ads aligned with your marketing strategy. Our Beasley team can collect data on customers' behavioral patterns, creating ads matching their interests.
Demographic Targeting
Demographic targeting is an effective marketing strategy that targets potential customers based on age and gender. We can create streaming audio ads relevant to specific consumers — for example, ads that target men, aged between 20 and 40 years interested in SUVs.
Device Targeting
Device targeting sends adverts to users based on the type of device they're using. At Beasley, we can tailor ads to specific devices such as smartphones, desktops or tablets. The device determines our ad format, allowing you to further personalize your ads.
Geographic Targeting
Geographic targeting allows you to target consumers based on location. We collect geographical information on your target audience and send relevant ads to them. Make the most of your advertising by marketing your brand locally in areas pertinent to your business.
Ad Format Options and Creative Specifications
Not all streaming platforms are the same, and you need an experienced ad agency that understands the nuances and types of ads that work best with each platform. Certain demographics will respond better to interactive display ads with easy-to-use call-to-action links or buttons.
For others, vibrant video ads capture their attention. In certain situations, programmatic ads work best for lead generation and conversion rates. For programmatic audio ads, the publisher uses one system to publish your ads across several platforms and devices. Consult with our digital ad experts at Beasley Media Group for more information on the strengths and weaknesses of programmatic audio ads.
Ad format options also affect a listener’s engagement with the ad. Key ad formats for audio streaming include the following:
Preroll
These are audio ads placed at the beginning of the content, whether it's a podcast or a playlist. Listeners often pay attention to preroll ads as they prepare for their show or playlist.
Midroll
Midroll ads are placed in the middle of a song or show. One benefit of midroll ads is that you already have the listener's attention. Midroll ads can be quite effective if they're curated correctly and are not too long to be disruptive to the listener.
Postroll
These are ads placed at the end of the show or podcast. If the listener has enjoyed the playlist or show, they want to stay on that journey and listen to your postroll ad. The key to this placement is to try and continue the storytelling or tone of the audio they've listened to.
Live-Read Ads
Live-read or host-read ads have the radio host run your ad during a live stream or broadcast. This uses the connection between the host and listeners to entice them to purchase your product or services. According to AdTonos, voice-activated call-to-actions have an 11.7% click-through rate.
Programmatic Audio Ads
Programmatic audio ads use modern technology to optimize your ads for real-time targeting. Our team can target your audience with real-time ads during streaming sessions for greater reach.
Blended Display Ads
These audio ads use visual elements to improve consumer experience. Your team at Beasley can add your marketing message before or during streaming with an accompanying display ad simultaneously playing on screens in the background. Popular options include logos, banners and images.
Measurement and Attribution Methods
Our experts at Besley Media Group employ sophisticated attribution methods to measure the success and return on investment of your digital audio campaign. We use A/B testing and geo-lift studies to analyze the performance of the ads and touchpoint tracking to follow the listener’s journey from hearing your ad to interacting with it. Engagement rates let us know if the listener has ignored the ad or taken action and whether they share their excitement and action across their social media platforms.
Integration With Other Digital Tactics
Most listeners use multiple platforms for their audio streaming. They may listen to SiriusXM satellite radio in their car on the way to and from work or school and Apple Music when they’re at home.
During work or school breaks, listeners may stream audio on a mobile device and an internet-connected television at home or a friend’s house. The key is to reach your audience across various platforms and integrate with other digital tactics. At Beasley Media Group, we deliver your message on any audio streaming platform.
Reach Streaming Listeners With Audio Ads
Take advantage of the benefits and ROI of digital radio advertising with Beasley Media Group. We’ll help you launch your audio campaign for your Fayetteville business in North Carolina to increase your revenue and brand awareness. Contact us for a consultation with our experts, who will design and implement digital audio advertising across multiple streaming platforms for a broad reach. We look forward to hearing from you.