Financial Services Marketing
How Beasley Helps Credit Unions and Financial Institutions in Fayetteville Grow
As a financial institution in Fayetteville, you know that offering great products and services isn’t always enough to attract new and reliable clients. People want trustworthy partners for their banking, investments and financial planning. Effective marketing is key to building trust while ensuring your institution stands out. The right partner can help you get there. Beasley Media Group can be that partner.
We offer strategic campaigns that connect you with the right audience, driving growth while complying with industry regulations. Keep reading to learn how Beasley Media Group can help you grow your credit union in Fayetteville.
Why Marketing Matters for Financial Institutions
If you work in a credit union in Fayetteville, you understand that trust and credibility are key for maintaining customers. More than 50% of consumers in the U.S. want a financial partner to use their data to give them a personalized experience. They would like to feel they’re getting reliable guidance, relevant services and honest communication. A strong marketing strategy helps you build trust and attract new members and clients and give them what they really desire.
Beasley Media Group can help you gather the data you need and implement personalization strategies for your clients. We specialize in financial services marketing that offers targeted campaigns to create new leads for your business, while helping you stay aligned with industry regulations. A multi-platform approach, combining digital, radio and educational content, positions your institution as a trusted resource for banking, loans, investments and financial planning.
Marketing Strategies for Building Trust
According to the J.D. Power 2024 U.S. Retail Banking Satisfaction Study, consumers don’t trust banks as much as they used to. With consumers becoming more knowledgeable and regulations getting tighter, it’s now harder to regain this trust or build it in the first place. Beasley Media Group’s financial marketing strategies prove your reliability and build your reputation from the ground up.
Compliance-Aware Creative
If you’re creating in-house content, you’re probably already contending with the Consumer Financial Protection Bureau and the Federal Trade Commission. These agencies protect your customers by ensuring your advertisements are truthful and not misleading, but they can make you feel you are losing creative control over your messaging. That doesn’t need to be the case. Our team understands the strict regulations that govern financial marketing. We use clever strategies to create engaging content that still remains safely within Securities and Exchange Commission guardrails.
Client testimonials and success stories, for example, are among the most powerful tools you can use to share your message in a compliant way. Testimonials are strong social proof, helping you build trust with potential clients. This credibility is fundamental to helping you attract new clients without violating these regulations. Working with an in-house legal team ensures all content includes clear and relevant disclosures that align with federal and state financial advertising laws.
Target Audience Segmentation
Good marketing is about reaching the right people at the right time. Segmentation is a powerful way to split your audience into groups of people who have shared needs, behaviors or goals. For example, you can split your audience into sub-groups such as retirees, younger audiences or entrepreneurs. Each of these has different needs.
Personalization is a strategy that works. Some 80% of companies using market segmentation reported increased sales as a result. We create our campaigns based on your specific audience. Here are examples of how you can position certain products or services to different audiences:
- Young professionals: Mortgage loans and first-time homebuyer programs or financial planning services
- Families: Savings accounts, education funds and retirement planning opportunities
- Retirees: Wealth management, investment strategies and estate planning
- Small business owners: Business banking solutions, loans and merchant services
Educational Content Marketing
Educational content marketing is a powerful way to build trust and credibility with your audience. According to Twilio’s 2024 Consumer Preferences Report, 58% of consumers say it’s “very or extremely important” for brands to provide value, and 91% expect interactions that align with their preferences. This means customers also want your knowledge and guidance to help them make informed decisions.
By offering valuable educational content, your credit union or financial firm can position itself as a trusted resource, while building strong, long-term relationships with your clients. Do it well and you may even poach clients from your competition. Here are ideas for how we can educate your clients with content that adds value:
- Financial literacy campaigns: Share practical advice for daily living, such as budgeting tips, investment strategies and loan management advice
- Webinars and workshops: Host live sessions on personal finance, home buying and wealth-building strategies
- Email newsletters: Send regular updates with hyper-targeted market insights, financial tips and products that meet your client's personal needs
Digital and Audio Integration Benefits
Combining digital and audio marketing ensures the message reaches your consumers through multiple channels. Radio is an extremely popular medium with over 90% of Americans listening to it every week. Streaming platforms such as Spotify and Pandora reach audiences during “screenless moments,” such as commuting, exercising or relaxing. Digital offers immediate action, an excellent return on investment and analytics. Blending these tactics helps us reach your audience wherever they are, building trust, making better use of your marketing spend and increasing your bottom line.
Why Choose Beasley Media Group?
Beasley Media Group has over 60 years of experience in marketing and 57 radio stations across the U.S. We use our understanding of Fayetteville’s financial needs to create custom marketing plans that speak directly to your target audience. Partnering with Beasley Media Group means you’ll gain access to a team that truly understands your market, your audience and your goals. If you’re looking to grow your membership, promote new products or build thought leadership in the financial industry, we have the tools and expertise to help you get there.
Grow Your Financial Practice with Beasley Media Group
Grow your credit union with Beasley Media Group today. Our custom campaigns can help you build trust and allow your credit union to flourish in Fayetteville. Chat with our team about creating compliance-friendly and results-oriented wealth management marketing campaigns that connect with your ideal audience. Give us a call. Let’s discuss how we can help develop your financial practice.