Make Every Seat Count
How To Drive Ticket Sales and Boost Event Attendance in Fayetteville
Marketing an event is about more than just putting up posters or posting on social media. To drive real attendance and sell tickets, you need to get people talking, create urgency, and connect directly with your audience across multiple platforms. That’s where Beasley Media Group comes in.
Whether you’re promoting a live concert, comedy show, festival, or theater production, Beasley Media Group offers powerful entertainment marketing solutions that help event organizers maximize exposure, boost engagement, and most importantly, sell more tickets.
Why Marketing Matters for Entertainment Venues and Events
More than half of event organizers in the U.S. have seen an increase in attendance in 2025 compared to 2024. With a growing demand for live events, you have to be strategic in your approach to marketing. Using a combination of digital and audio advertising can help fill seats, increase ticket sales and get people in Fayetteville excited about your event.
Our team at Beasley Media Group has experts in event promotion and concert advertising. We can help entertainment venues and organizers in Fayetteville reach the right audience. If you’re promoting a concert, comedy show or local festival, we have the tools and expertise to make your event a success.
Proven Event Promotion Strategies
Here are some of our tried-and-tested ways we can promote your event in Fayetteville.
On-Air Personality Endorsements
Radio is still one of the most trusted channels today, even with the rise of social media. Over 70% of Americans listen to it every week and local radio hosts can build enthusiasm ahead of your event through:
- Endorsements: Radio hosts promote your event on the air.
- Interviews: Performers or organizers on popular shows get people to talk about your event.
- Countdowns: Regular reminders help create a sense of urgency.
Station Event Integration
Radio stations can create an immersive experience for listeners that helps your event stand out from others in Fayetteville. Here are some creative ways we can use radio to advertise your event:
- Live broadcasts: Host radio shows live from the event.
- On-site activations: Add value with branded booths and giveaways.
- Early bird promotions: Increase early ticket sales with special offers.
Ticket Giveaway Strategies
Free tickets are a great way to create excitement and increase event attendance. Here are some ways our team at Beasley can use ticket giveaways to draw people to your event:
- On-air contests: Broadcast on-air competitions where listeners can win tickets.
- Social media giveaways: Host social media giveaways where customers can win tickets.
- VIP packages: Offer the chance to win exclusive experiences such as meet and greets or backstage passes.
Digital and Audio Integration Benefits
Using a combination of digital marketing and radio help you reach new audiences. It can also just give you the chance to re-engage those who have already heard about the event. Either option is a win. Here are some ways we can use digital and audio together to drive the most reach for your event:
- Streaming audio ads: Promote your event on platforms such as Spotify and Pandora.
- Social media advertising: Use targeted Facebook ads. These helped Frost Fest attract over 3,000 people to their event in 2024.
- YouTube videos: Create videos that tease special performers or highlight past events to get people excited about your event.
- Email and text message campaigns: Send personalized reminders to increase ticket sales by up to 20%.
Why Choose Beasley Media Group?
Our team at Beasley Media Group has over 60 years of marketing experience and has deep roots in the Fayetteville area.
Local market expertise
We know how to reach the people of Fayetteville and speak to them in a way that drives results. This helps us develop custom marketing strategies they can easily relate to. We adjust our content based on the type of event you’re hosting, such as a music festival, comedy show or sports event.
Multichannel Strategy
Over 70% of consumers shop on multiple channels, so relying on one channel is ineffective. At Beasley Media Group, we use radio, digital and social media to meet your consumers where they are online to maximize your event’s exposure. Using multiple platforms ensures your marketing message reaches audiences across different touchpoints. From radio promotions and streaming ads to social media campaigns and email marketing, our experts can create a marketing combination that increases ticket sales and event awareness.
Proven Track Record
Our marketing campaigns have helped increase ticket sales for several concerts and live events. We’ve worked with both large and intimate venues and delivered results that we’re proud to share. We use data to look at your campaign’s performance and optimize it to ensure we’re making the best use of your marketing spend.
Real-Time Results
Don’t just take our word for it. You can track your campaign performance for yourself and make marketing decisions based on real data. Our advanced analytics tools can provide insights into your audience engagement, ad performance and ticket sales trends. You can adjust your marketing strategies as needed to get the best return on investment.
Our team has access to a wide range of platforms to help you reach your customers on multiple levels. For example, a customer who hears your radio ad in the morning may see your out-of-home campaigns in the station or hear your ad on their favorite podcast on their way to work. This helps increase brand recall and the likelihood of a customer visiting your store and making a purchase.
Promote Your Next Event With Beasley Media Group Today
With the number of concerts and live events expected to grow in 2025, don’t leave your event’s attendance up to chance. Our event advertising campaigns can help you drive more ticket sales and host a memorable event. Contact us at Beasley Media Group today to start planning your entertainment marketing campaign.