The Power of Digital Marketing for Roofers

Improve Your Roofing Marketing in Fayetteville

Succeeding as a company in a competitive industry isn’t just about what you can do but also about how well you showcase your qualities. This is where marketing comes into play. Having a successful marketing strategy can help your company gain an edge over competitors offering similar products or services, especially in the roofing industry.

A roof leak can be a highly urgent matter in an area such as Fayetteville, North Carolina, which gets plenty of rain throughout the year and even some snow. With the right marketing approach, you can be the first company homeowners contact when they need roofing services. At Beasley Media Group, we offer roofing marketing strategies and techniques that can help your roofing company improve its visibility and market share.

Weather-Triggered Marketing Campaigns

Weather is a powerful motivator for homeowners in need of roof repairs. Not addressing roof issues right away can lead to extended damage that’s much more expensive to fix, so targeting the right people at the right time can help your company capitalize on various weather events.

Roofing companies can use Beasley Media Group’s six Fayetteville radio stations to launch advertising campaigns. If the weather forecast predicts heavy rain or snow in the near future, you can start a campaign advising Fayetteville residents to have their roofs inspected. Likewise, during or after a period of heavy rain, your advertising strategy can switch to promoting roof repair services, as many roofs will likely be affected. Geotargeted internet pay-per-click campaigns can help drive the message home and persuade potential clients to take action.

We create campaigns that include the following:

By working with Beasley Media Group, you can ensure that your roofing company is the first choice for locals in your area.

Testimonial and Trust Marketing

Trust is essential for service providers, especially those that offer relatively expensive services such as roof repairs and replacements. Word of mouth continues to be a factor in attracting clients, and at Beasley Media Group, we leverage this on behalf of our clients. Roofing companies that work with us benefit from our diverse radio stations, including country, adult contemporary, urban, rock and classic hits. Each station's listeners may have different tastes, but most have roofs that eventually need repair or replacement.

Our process involves the following:

Video and written testimonials: We highlight happy Charlotte residents describing their experience with your business.
Before and after images: We show customers the quality of your work with before and after photographs.
Google and Yelp review campaigns: We encourage customers to leave and share online reviews.

You can run ads on our Fayetteville radio stations, where your former customers can provide genuine testimonials showcasing the great work you did for them. With our mix of traditional and digital marketing tools, you can promote your customer success stories online via social media, website ads, podcasts and email marketing. Getting people interested through the radio and then using digital media to showcase successful roof renovation jobs can help build local trust.

Geographic Targeting Approaches

When advertising your roofing company online, it's essential only to target those who will benefit from your services. There's no point in getting someone living outside your area of operations interested in what you're selling, so focusing on a specific geographic region is the best way for your roofing company to make the most of its online advertising budget. At Beasley Media Group, we use geofencing and geotargeting to ensure your roofing company advertising campaigns only reach the right people. As the name suggests, geofencing places a virtual fence around a specific geographical area so that only users in that region will see your display ads. Geotargeting narrows down your audience even more by using additional criteria, such as online behavior. A roof leak can be an emergency, so being one of the first websites to appear in searches such as “roofing repair in my area” can help you draw in more customers.

This approach focuses on the following:

Storm-damaged Neighborhoods

These areas have been hit hardest by the storm and need urgent repairs.

High-income Communities

Homeowners in affluent areas often invest in premium roofing services, translating to high-value jobs for your business.

Commercial Districts

We also target businesses that need roofing maintenance or replacements, creating opportunities for high-paying jobs.

Data-driven Targeting

Data-driven targeting: We analyze real-time data, local search trends, and demographic information to reach the right people—maximizing your budget while connecting you with customers who need your services.

Before and After Creative Strategies

A great way to showcase the quality of your roofing company’s services is by creating before-and-after content of your previous roof repairs and replacements. People tend to resonate with visual proof, and showing how you transformed leaky or old roofs into new and sturdy ones can suggest to potential customers that you’d also do a great job on their roofs. Our Beasley Media Group team can help you create a before/after advertising strategy and display it in online ads and on your website and social media channels.

Benefits of Integrating Digital and Audio Content

Using our mix of radio and digital advertising can help your roofing company make the most of its marketing budget and attract a wide variety of potential customers. Some specific advantages include:

Strengthen your brand

Beasley Media Group's radio stations and podcasts can make your brand known to the people of Fayetteville through ads and radio personality endorsements. Pairing these with digital content such as display ads and social media posts can help make your company name and logo highly visible and memorable.

Create a smooth customer journey

A mix of digital and audio ads can help guide a customer from the moment they first hear about you until they contact you to enquire about your services. Radio ads can capture their attention and convince them to access a landing page and book your services.

Have a wider reach and only target relevant people

Beasley Media Group's Fayetteville radio stations are likely to reach thousands of locals every day, but most of them won't need roofing services right away. While this is effective for getting your name out there and strengthening your brand, the subsequent digital advertising campaign can reel in those who need immediate roof repairs, as they're more likely to choose you after hearing about you on the radio.

Generate More Qualified Leads for Your Roofing Company

If you want to be one of the first companies that Fayetteville residents get in touch with when they need roofing services, our mix of audio and digital messaging capabilities can help you achieve that goal. Contact us at Beasley Media Group today by phone or via our website to learn more about what we can do for your roofing company.