Quu Visual Audio Advertising in Fayetteville
Technological improvements give marketers and advertisers new ways to communicate their clients’ messages to target audiences. Tech advancement also enhances traditional media, and Quu’s radio display technology is the perfect example. Keep reading to learn more about how Quu’s innovative approach can give radio advertising campaigns a whole new dimension.
What Is Quu and How Does It Work?
Quu is a tech company founded in 2007 in Mercer Island, Washington. Founder Joe Harb saw an opportunity in the widespread adoption of digital audio systems and touch screen displays in cars.
Quu created its patented ad sync technology that delivers visual content on a car’s dashboard. It synchronizes with traditional radio ads, creating a more immersive experience for the listener and making it more likely that they’d engage with the brand and the products it promotes.
Imagine being able to display your company logo or a specific call to action while your ad is playing on a car’s radio. This can make the ad more memorable to target audiences, which will eventually reflect in your bottom line. This technology works on desktop and mobile platforms, so it can also reach those who listen to online radio. This can help companies in Fayetteville make the most of their collaboration with local radio stations, such as WUKS and WZFX, for an immersive ad experience.
Audience Reach and Engagement
Although Quu’s approach to radio advertising is relatively new, it has already expanded to over 400 radio stations across the country, including local Fayetteville stations. With over seven billion Quus delivered each year, we have enough data to draw relevant conclusions about the technology’s success.
A Cumulus Media case study shows that people are twice as likely to pay attention to a radio ad from start to finish if it also includes visual elements. Synchronizing images with radio ads can encourage audiences to engage with the brand and its products. Quu ads can lead to instant engagement by displaying calls to action via QR codes.
Quu's Specifications and Best Practices
Quu uses the vehicle’s dashboard display, along with technologies such as RDS (radio data system) and HD Radio, to show multiple types of visual content, including images, logos and text. This allows a wide variety of uses, including calls to action, specific promotions and company slogans. While the system does have some limitations, such as a maximum number of characters and specific image file formats, the fact that it can synchronize with audio messages can add a new dimension to your radio advertising.
Some of the most effective practices for using Quu to make radio advertising more effective and compelling are:
- Precise sync between audio and visual content: Quu’s ad sync technology makes it possible to deliver visual messages at exactly the right time to produce maximum impact. For instance, retailers can showcase their most attractive current discounts during their radio ad.
- Simple and direct content: Not all vehicles have large touch screens, so the visual content must be straightforward enough to work on any dashboard. Quu uses short text and simple logos to display your messages.
- Advertising during songs: Quu can also generate visual content during other types of programming, including songs. This usually works best by showing the song title and artist for the first 90 seconds before switching to a message from a sponsor.
Benefits of Integrating Visual and Audio Content
Some of the most important benefits that advertisers have experienced from using Quu to add visual elements to their radio ads include:
Enhanced engagement
Our brains prioritize what we see over what we hear, so adding visual elements to audio content results in better audience engagement. Improving radio ads helps both radio stations and companies that advertise during their programs.
Improved brand recognition
Air your next ad campaign on WiLD 94.1 to be featured alongside contemporary hip-hop and R&B hits.
More effective calls to action
Show our classic rock fans you know how to jam out when you launch your next campaign on 98.7 The Shark.
Reaching audiences in specific markets
Also known as Q105, this classic hits station plays the most popular music from each decade.
Effective competitive advantage
Once a radio audience gets used to receiving visual content alongside audio, traditional audio-only commercials will have a diminished impact. If, for instance, two Fayetteville flower shops both advertise on WZFX radio but only one of them displays the image of a gorgeous bouquet, that one is much more likely to boost its sales.
Get the Most Out of Your In-Dash Radio Display Ads
Advertise across local Fayetteville stations or tap into all 59 of our radio properties across the country to maximize your reach. We’ll work with you to craft a 200-by-200 logo and call to action that automatically displays whenever your radio advertisements air.
For the best results, have our in-house production team script and record your radio ads to make your brand sound polished and professional. Choose from several on-air options to get the most out of your radio display ads, including:
Standard commercial spots
News, weather and traffic sponsorships
Promote your brand alongside the daily updates listeners rely on to reach the most ears and eyes.
Live reads and endorsement
Music and show sponsorships
Customized spot lengths
Station event sponsorships
Once your audio advertisement is ready to go, we’ll create a Visual Quu that echoes your commercial to drive the point home.
Complimentary Radio Advertising Services in Fayetteville
Quu’s advertising strategy works best when paired with a comprehensive media approach. Here are some of the other services we offer to maximize your impact on and off the airwaves:
Digital Advertising and Retargeting
Make sure potential customers can find your business when they search for it on Google, Yahoo and Bing with our search engine marketing, site retargeting and contextual targeting services.
Social Media Marketing
Boost engagement and exposure through co-branded marketing campaigns and on-air personality endorsements across the most popular social media channels.
Streaming Audio Ads
Repurpose your radio ads by targeting listeners who stream their music on apps, such as Spotify or branch out to podcast listeners through our bPodStudios network.
Video Advertisements
You already have audio, so why not add video? Air nonskippable videos before streaming content across our digital platforms or target cord-cutters by showing your ads on popular streaming platforms.
Targeted Email Campaigns
Reach listeners again and again by sending out personalized promotions to our massive email database to keep your brand front and center.
Enhanced Measurement Capabilities
Quu’s technology helps radio stations and their advertisers better understand the impact of visual ad elements. You’ll know exactly how many times your message was displayed, and you can correlate that information with business results. For instance, if you own a Fayetteville bakery and advertise your afternoon discounts during morning commuting hours, you can then measure the campaign’s impact by tracking how many extra clients you have each afternoon.