Content Marketing in Fayetteville
Customers look to you for solutions to their problems. The most effective way to convince them that you have the answers is a content marketing strategy that highlights your expertise in a way that guides them to the core competencies only you can provide.
Our marketing experts at Beasley Media Group can help you choose the right approach. We take a strategic approach to content planning, utilizing our production capabilities, knowledge of content types and formats, experience with different distribution channels and proficiency in measurement and optimization.
Strategic Approach to Content Planning
At Beasley Media Group, we take a disciplined approach to content marketing to ensure the success of your Fayetteville business in North Carolina. We typically start by thoroughly understanding your strategic objectives, whether you want to drive brand awareness, provide customer support resources, boost sales through e-commerce or engage and entertain customers and prospects.
By asking pertinent questions, we identify your target objectives and lay the groundwork for the subsequent steps. We use these goals to determine and understand your audience demographics, passions, interests, habits, and challenges. Then, we draw on our knowledge of various content formats, ranging from longer-form web articles to shorter emails and social media posts, to recommend an accurate distribution approach.
We create a schedule and design a measurement and optimization scheme to gather the data we need to improve the campaign. Our strategic content strategy involves continuous improvement for greater results in terms of leads, sales or engagement.
Content Types and Formats
Knowing what you want to say to customers and prospects is only the first part of your challenge in developing your content marketing program. You must also determine how and where you’ll communicate your messages. Beasley Media Group has extensive experience in all content types, including the following:
Blog posts and web articles
White papers and e-books
Case studies
How-to content guides
News and industry insights
We explore the most effective formats for your specific business, including video, infographics, podcasts, webinars and social media posts. Depending on the scope of your campaign, we can also integrate content opportunities around station events that may come with content opportunities tied to sponsorships.
- Audio production for radio ads, podcasts or branded show segments
- Social media content for developing social media-ready assets such as videos, graphics, reels and other influencer partnerships
- Editorial and sponsored content, such as articles, blog posts and native advertising
- Advertising creatives and scripting for developing radio or digital ad spots that resonate
- Distribution and amplification for making sure your messages and content reach the widest possible audience, including using targeting and programmatic tools
Production Capabilities
At Beasley Media Group, we provide a comprehensive solution for your content strategy. We have in-house assets that allow us to move swiftly and smoothly from campaign ideation and design to production. Our capabilities include the following:
Distribution Channels
Content marketing also involves making decisions about how to reach target audiences. Our Beasley Media Group team can help you develop a comprehensive distribution plan that takes advantage of the strengths of individual channels, including broadcast outlets, owned channels, social media and potentially paid and sponsored media. Our expertise covers the following areas:
Broadcast
Our six Fayetteville-area radio stations offer a wide range of musical genres, including urban, hip-hop, adult contemporary and country, allowing you to choose one that best suits your target audience. We help you determine the frequency and best times of the day to advertise and assist with combining radio and out-of-home advertising opportunities.
Owned Media
Our website specialists will help you create landing pages or other web content to support your content marketing objectives. We maintain a network of newsletters that offer opt-in audience targeting that can assist in building appropriate email campaigns, and we can also integrate your content into our suite of podcasts.
Social Media Channels
We can amplify your messages with organic social media posts on Facebook, Instagram, LinkedIn, TikTok and X. We can also help you build content for YouTube and other video platforms.
Paid & Sponsored Content
Our innovative technology and design teams have extensive experience in building display ads that help improve the chances of conversion and promote products and services. We synchronize ads with email campaigns and help you build influencer marketing programs to enhance awareness.
SEO & Content Aggregation
Our direct and online marketing are versed in effective SEO, providing a comprehensive plan for increasing the visibility of your content.
Content Syndication
At Beasley Media Group, we can develop a plan to distribute your white papers, webinars or other thought leadership strategies through relevant customer networks.
Great Content Needs a Great Team
Beasley has experts in copywriting, social media management, video production and more, ensuring all content makes the right impression. Many companies today use artificial intelligence tools to create content. We hire real people who are experts at storytelling, making your content stand out in a sea of mediocrity.
Get Your Content in Front of the Right People
Amazing content is worthless if your customers never see it. We use data insights to reach your customers where they spend the most time, often with a multichannel approach to maximize reach and engagement. Whether you want more leads, website traffic or local awareness in Fayetteville, our strategic approach to distribution ensures your content generates returns for years to come.
Measurement and Optimization
Our content marketing services also include expertise in measurement and optimization. We apply our knowledge of Google Analytics, customer relationship management systems and other tools to ensure that your campaign yields the desired results. At Beasley Media Group, we help you develop the right key performance indicators, such as traffic, engagement and conversion, and adjust your campaigns as needed.
Why Should Fayetteville Businesses Trust Us?
We have an unbeatable track record in serving big and small businesses for over half a century. From American Airlines and Coca-Cola to Mom n Pop shops down the road, we can help you reach your goals no matter how ambitious.
Content marketing is an effective approach that’s suitable for almost all businesses regardless of your goal. It can help you:
- Attract New Customers: Strategically positioning your content is key to attracting new customers. A carefully developed, highly targeted content strategy can help you determine what your customers are looking for and lead them to your solution.
- Drive Website Traffic: Great content is like a magnet to your website. Start filling your pages with SEO-driven blogs, high-quality videos and shareable social media content. When your content provides answers to what your customers are looking for, they'll end up exactly where you want them.
- Boost Sales Performance: Content marketing turns attention into sales. With a mixture of conversion-focused landing pages, persuasive product descriptions and email campaigns that people actually open, you can nurture leads and drive sales.
- Increase Social Reach: Having a strong social media presence is essential for businesses, but most don't know how to use these platforms effectively. We focus on engagement. We'll help you generate interest, spread your reach and grow your following.
- Promote a New Product: Strategic storytelling can be an excellent way to market a new product or service. We can create multimedia content campaigns to show off your product through teaser videos, demos and blog features. We'll communicate your product's value and stir interest.
Talk To a Content Specialist
At Beasley Media Group, we help you build authority and drive engagement with content that informs and entertains. Work with us to develop your content strategy, utilizing our experience with different content types and formats, product capabilities, access to distribution channels and expertise in measurement tools. Contact us to discuss your needs today.