Make a Splash on Social Media With Beasley Media Group
Mark Zuckerberg changed the face of marketing when he launched Facebook Ads in 2007. Businesses everywhere soon realized the marketing potential of social media platforms.
Today, leading platforms such as Facebook, Instagram, X and TikTok have become vital marketing tools for businesses. Harness their power for your Fayetteville business with help from our advertising experts at Beasley Media Group.
Building an Effective Social Media Presence in Fayetteville
You’d be hard-pressed to find a business today that doesn’t have some kind of social media presence. But are they using it effectively? That’s another question entirely.
A good social media campaign has engaging content, consistent messaging and clear goals.
At Beasley Media Group, we help businesses like yours build a community and engage with your customers in an authentic and meaningful way. Our goal is to help your brand stand out and provide real and actionable results so you can stop feeling like you’re spinning your wheels online.
Strategic Social Media Marketing
If you’re reading about social media marketing, you probably already know social media isn’t just about sharing decent content. It’s about building engagement and using data to build your strategy from the ground up. Our team builds audience insights and uses creative storytelling and social best practices to make sure your brand connects with the right people in the right way. We create content that aligns with user behavior and market trends. This helps us create a strong and truly authentic presence for your brand on social media.
How Can Social Media Marketing Benefit Your Business?
No matter the size or sector of your business, our social media marketing can benefit it in multiple ways.
It Builds a Community Around Your Business
While social media has evolved over the years, it continues to help users build communities. The social media communities we can build for your business will be more than simply a collection of customers. They'll be engaged groups likely to feel closer to your business as they interact with it. These feelings of closeness can encourage repeat sales and positive word of mouth.
It Lets Your Business Show Its Personality
Social media is a fairly relaxed medium that encourages your business to show its personality. By sharing engaging content, such as memes, behind-the-scenes photos and videos captured at Fayetteville events, we can transform the perception of your brand from a faceless corporation to a company with a human feel. This strategy can encourage people to follow and interact with your brand and boost its reach.
It Lets You Speak Directly to Your Customers
Social media opens up a direct dialogue between your business and your customers. This benefits your business in several ways. For example, you can gather feedback in real time, which you might use to influence product development or operational change.
If a customer has a complaint, you can address it quickly. Acting fast on any concerns increases the chances of a satisfactory resolution. Other consumers can see you're responsive, which can improve your reputation.
It Helps You Increase Sales
Increasing sales is the ultimate goal of any marketing effort, and social media drives conversions. Four out of five businesses advertising on social media say more people buy their products on these platforms than their company websites or third-party platforms such as Amazon.
Why Do You Need Beasley Media Group?
Since social media outlets have free, simple sign-up processes, you may wonder whether you need Beasley Media Group. We have years of professional experience working with social media to help you make the most of this valuable marketing opportunity.
Our understanding of social media helps you achieve the results you’re looking for. We know how to boost engagement, build community, drive conversions and showcase your Fayetteville business’s unique personality through social media.
Just because you can promote your business through social media on your own, it doesn’t mean you should. Our dedicated team of social media experts would love to help you get the best results from social media.
What Can Beasley Media Group Do For You?
We provide a range of social media services that can help you elevate your presence on a range of platforms:
Platform Expertise
We understand different platforms, including their demographics and capabilities, so we can help you find the right fit for your business. Does your business need a LinkedIn page, or would it be better served by focusing on Facebook and Instagram? Our platform expertise can help you develop the right strategy.
If you want to make your presence felt on a range of platforms, we can integrate your social media strategy to strengthen your brand. We can help you present yourself in the right way on each platform while keeping your messaging and branding consistent.
Content Creation Capabilities
Content creation is our specialty. From thoughtful industry discussions for LinkedIn to shareable viral videos for TikTok, we understand the content customers will connect with on various platforms. We can create content for your business that sparks engagement, grows your network and increases your online credibility.
Community Management
Growing your network and managing your social media communities requires constant, consistent effort. Many businesses simply don’t have the time to devote to social media management. With our team in charge, your employees can focus on your immediate business needs.
Paid Social Advertising
We can use paid social advertising to boost the signal on your most important posts. This is an excellent way to expand your audience beyond your established network to increase brand awareness and the size of your community. We can also customize paid posts to target or retarget different demographics.
Influencer Partenerships
Experts predict the influencer marketing sector will reach $32.55 billion in 2025, up from just $24 billion in 2024, so if your business isn’t getting involved already, it’s getting left behind. Influencer marketing is growing so rapidly because influencers have loyal, engaged followers. With nearly seven out of ten people trusting influencer recommendations, it makes sense for businesses to align with these social media personalities.
We can help identify the best influencers for your brand and create strategic partnerships that increase your exposure and credibility. We can also nurture these partnerships and help them develop into mutually beneficial long-term relationships.
Measurement and Attribution
As with many digital marketing campaigns, we can track and analyze the performance of your social media efforts. Some of the most valuable metrics include:
- Customer engagement: Likes, comments, clicks and shares
- Impressions: How often a post appears in social network feeds
- Reach: How many unique views a social media post receives
- Share of voice: How far your brand’s reach extends online
- Referrals: How visitors reach a social media page
- Conversions: The number of sales generated via social media
We can also analyze your business’s performance on social media by assessing how quickly it responds to customer messages. All this information highlights what your business is doing right and where it’s falling short. We can then make adjustments in real time to improve your business’ metrics and results.
Contact Us To Learn More About Our Social Media Services
To take your social media presence to the next level, trust our team at Beasley Media Group. Our marketing experts can help you expand your social media presence or enhance your existing profiles. To get a social media assessment from Beasley Media Group, complete our online contact form, or call us at 800-206-0088.